Robinsons TV ad imagines what it would be like if a Briton won Wimbledon

by Joe Thomas, marketingmagazine.co.uk 02-Jun-09, 14:20

LONDON - Britvic has launched a TV campaign called 'Wimbledon, Imagine', to celebrate its Robinsons brand sponsoring the iconic Tennis tournament.

The ad, created by Bartle Bogle Hegarty, illustrates how the public become indulged in the event, which starts on 22 June. It brings to life the excitement of how the country would react if a Briton were to win the tournament. Robinsons first became involved with Wimbledon in 1935.

Last month Robinsons announced that it would be sponsoring the 2008 Junior Wimbledon champion, Laura Robson, having has previously sponsored ex-tennis player Tim Henman and current world number 3, Andy Murray.