InboxDMG launches digital sales promotion practice

by Noelle McElhatton, marketingdirectmag.co.uk 02-Jun-09, 10:05

LONDON - Digital communications agency InboxDMG, part of the Digital Marketing Group (DMG), is bringing together sales promotion strategy and digital practice to launch of a new dedicated digital sales promotion arm - eSP.

Clients of the new unit include United Biscuits brands Hula Hoops, Jaffa Cakes, McVities Minis, P&G brand Gillette; Logitech, Panasonic, BlackBerry and Post-It.

eSP uses digital campaigns, viral, buzz and e-CRM to distribute promotional offers, and is supported by couponing mechanisms such as secure vouchers and mobile couponing.

"Research shows consumer uptake of couponing is growing," said Matt Ramsay, managing director of InboxDMG, "and our new eSP proposition is about harnessing the digital delivery mechanisms and the data they afford to help brands create measurable activation and long term engagement with them. It’s completely in tune with today’s sales, results, and measurement-driven market."

DMG was ranked third in Marketing magazine’s Direct Marketing and Sales Promotion League Tables this year.