Lucozade secures first YouTube sponsorship in Big Brother deal
Lucozade Energy is putting pre-roll ads and branding on Channel 4's Big Brother YouTube channels as part of its sponsorship of Big Brother 10.
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In the first sponsorship deal of its kind, Lucozade Energy will have branding on all YouTube Big Brother channel video watch pages, as well as pre-rolls on every video on the Big Brother You Tube channels.
Lucozade Energy will have branding across all the main shows on Channel 4, E4 spin off shows Big Brother's Big Mouth and Big Brother's Little Brother, the main Big Brother site on Channel4.com, TV and PC VoD.
Channel 4 recently ran a Big Brother campaign to generate auditions through YouTube, which became the most successful upload contest ever run on YouTube.
Over 2,600 YouTube users made their bid to become a housemate by uploading their audition videos to YouTube.
The Big Brother audition channel, at www.youtube.com/bigbrotherauditions, also saw over 37,000 channel comments from fans discussing the videos and the forthcoming series.
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