Andrex targets 'mummy bloggers' with incentives to drive Puppy Points scheme

by James Quilter, promotionsandincentives.co.uk 04-Jun-09, 11:46

LONDON - Andrex is targeting blogger mums with a series of incentives and competitions to drive awareness of its Puppy Points loyalty scheme.

Andrex agency Altogetherdigital has been contacting bloggers to inform them about the scheme and invite them to a launch event in central London, which will include a competition offering prizes and gift vouchers.

Puppy Points was launched by Andrex earlier this year. It enables consumers to collect points per purchase which can be redeemed for a range of product or days out.

The agency said the aim behind the event was to talk to Mums "who were most likely to buy the product" and communicate the benefits of the scheme.

The main competition at the event is a 'Virtual Supermarket Trolley Dash' where prizes worth £1000 are on offer. Each attendee will receive £200 of gift vouchers, £300 of ‘giveaways’ and free puppy points.