Apple plans big price cut for new iPhone
LONDON - Apple is planning to launch its new iPhones at around $50 or $100 less than the current US iPhone price of $199 at a conference next week, according to reports.
Apple has not commented on the reports, which claim the phone will have a revamped version of the current iPhone operating system, also available to existing owners as a free upgrade.
The company is expected to start production of the new phone in July and analysts expect the price cut to trigger a rise in demand by as much as 100%.
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In the UK the lower specification 8MB iPhone is currently available for £34.26 per month on a 24-month pay monthly contract with O2.
Next week's Developer's Conference, where Apple typically launches its new products, approaches as reports claim founder Steve Jobs is planning to return to work after a period of medical leave.
Jobs, who was treated for a form of pancreatic cancer in 2004, announced in January he was taking a leave of absence until the end of June.
Apple is not commenting on the reports of the price cut but if true the news will be a blow to rival Palm's hopes for its Pre smartphone, which launches in the US tomorrow with a price of $199.
Palm, famous for its PDAs in the 90s, is aiming to revive its fortunes and take market share from Apple.
Palm was a household name in the 90s, but since then PDAs have been largely supplanted by mobiles with the company's models failing to catch hold of the new trend.
The launch of the Pre aims to change this and the phone, which offers web browsing and app shop applications, has received encouraging reviews.
It is launching into a competitive market as Nokia also prepares to launch its own smartphone, the N97.
Palm developed the Pre from a standing start with the intention of launching it before the Apple product. However critics suggest the firm has been hampered by its self-imposed deadline and availability could be limited by production issues.
Additionally there is a version of Apple's app store for the phone but it is only a test version and contains a relatively small number of applications.
Apple: plans iPhone price cut
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Comments
nicholas beckingham - 05/06/2009
Not a comment but a question! Apparently Apple are going to reveal the latest version of the Iphone next week. I am keen to know what the differences and benefits will be of this latest model which I hear may have video and 4G capability? I want to get an iphone but would like to know the launch date of this version before I make my decision!
Babac Vafaey - 05/06/2009
they will announce next week but its likely to be September time...
Neil Bradley - 05/06/2009
8MB iPhone! lol! Whoever wrote this wants a slap with a wet fish!
AwallafaShagba - 08/06/2009
@ Neil .. sheesh i read right over that ... Also what's this about Nokia launching "it's own smartphone the N97" Nokia had the N95 way before teh iphone - \(and its more powerful and has 1000's of apps for free way before Apple..) *yawm @ Jobs