Andy Murray fronts BBC Wimbledon campaign

by Sarah Johnson, marketingmagazine.co.uk 11-Jun-09, 10:20

LONDON - Andy Murray will star in a campaign from the BBC to promote its coverage of this year's All England Tennis Championship at Wimbledon.

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Britain's Wimbledon hopeful will feature in the ads which air on 11 June across all BBC television channels and online.

The trailer, created by Red Bee Media, will be voiced by John McEnroe. The concept behind the creative is Murray preparing his mind for the game. It was shot by mixing footage of Murray with archive images of his rivals. 

The post production was provided by Concrete and the voiceover recording by Clearcut.

 

 

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