Five to launch HD TV on Freeview
LONDON - Five has been granted a licence to launch high-definition TV services via Freeview from 2010, Ofcom announced today.
Five: granted HD licence to screen iconic programmes such as CSI on Freeview
Viewers will be able to enjoy a range of key Five programmes in HD, such as The Gadget Show, UEFA Europa League and CSI: Crime Scene Investigation via Freeview.
Five's application initially involves simulcasting its main programmes at peak time on HD. But in the future, Five predicts sharing its HD channel with another broadcaster during daytime hours and supplying other services, such as video-on-demand in HD overnight.
There are also plans for blockbuster movie premieres to become available in HD via Five from late 2010.
The channel faced competition from Channel 4 and Welsh-language broadcaster S4C for the HD slot on Freeview, but Ofcom decided that Five fulfilled the various criteria more than its rival applicants.
The allocation is also subject to the channel resolving certain key criteria, which includes ensuring that viewers are suitably informed about the new services, before 31 December 2009.
While this decision means Five will join the other public service broadcasters; the BBC, the Channel 3 licensees (ITV, stv and UTV), Channel 4 and S4C, its HD services will only start to become available after the digital switchover happens in each region.
Ofcom expects that the Granada TV region will be the first to benefit following its switchover in late 2009, while the rest of the UK will follow accordingly, with nationwide coverage set to be complete by 2012.
This article was first published on mediaweek.co.uk
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...