Kellogg's to run summer sampling push for Nature's Pleasure

by James Quilter , promotionsandincentives.co.uk 11-Jun-09, 16:30

LONDON - Kellogg's is set to launch an experiential and sampling campaign for its muesli brand Nature's Pleasure.

The campaign, created by Blue Chip Marketing, will run at a variety of events around the country, including Chelsea Flower Show, BBC Good Food Show and Hampton Court Flower Show. The activity runs from the end of June until September.

Four different versions of the cereal will be offered to show visitors. Additionally the brand has signed up online grocers to offer samples of the product.

Sam Blunt, Kellogg’s Promotions Controller said: "This summer’s campaign will enable us to sample Nature’s Pleasure to our key audience in a relevant and targeted way, using a variety of different methods."

Kellogg's is in the midst of a £3m sampling drive throughout its range. The manufacturer is running a coupon offer on 30m packs across products including Crunchy Nut Cornflakes, Bran Flakes and Fruit & Fibre. Consumers need to collect three coupons to collect a free packet of cereal.