Argos trials mobile store at Isle of Wight music festival

by Joe Thomas, marketingmagazine.co.uk 12-Jun-09, 09:00

LONDON - Argos is using the Isle of Wight music festival, which opens this weekend, to trial a mobile store format.

The festival store will operate out of a 60ft trailer and carry 60 lines focussed on the needs of festival go-ers. Items will include camping equipment and barbeques alongside things such as binoculars, camera memory cards and fancy dress outfits.

Argos operations director John Douglas said: 'The festival store is an exciting new idea for the business and we will be following its performance closely with a view to using the concept at other events'.

Yesterday, the retailer, which is part of the Home Retail Group, announced that in the 13 weeks to 30 May, like-for-like sales dropped 2.8% and total sales increase 0.9% increase, compared to the year earlier period.