Search engine launches for orthodox Jews
by Staff,
Brand Republic
15-Jun-09, 11:15
LONDON - A web portal called Koogle has launched with the aim of giving orthodox Jews the ability to search the net without breaking any Torah commandments.
st1\:*{behavior:url(#ieooui) }
'Koogle' is a pun on search engine Google and the traditional Jewish dish 'kugel'. The Hebrew language-site is split in to sections including news, a market place for people to sell second-hand goods and a business directory for everything from Kosher restaurants to bridalwear.
The site is designed to meet guidelines set down by orthodox rabbis, ensuring that no sexually explicit material is shown.
It will also filter out items that ultra-orthodox followers are not allowed to have in their homes, such as televisions.
The site will also not allow transactions on the Sabbath, when it is forbidden to work or undertake business.
According to Wikipedia, Koogle was also the brand name for a flavored peanut butter marketed by Kraft Foods. It was first introduced in 1971 and discontinued later that decade.
Comments
Why ridiculous? Targeted product targeted marketing.
The problem with it is the orthodox jewish community is very insular and therefore they won't need to search for Kosher restaurants as they will know all of them any way. Likewise bridal shops, delis, synagogue... The list can go on
I dont want to create a broygus here but isn't this what the web is all about? A targetted group with specific \(unmet) needs and a sense of hounour toboot! Maybe a sense of humour replacement is required. Oy!
I wonder what Tim Koogle at Yahoo! makes of all this Koogle stuff?
Tim Koogle - Vice Chairman and Director
Tim Koogle (“TK”) was
president and CEO of Yahoo! Inc. from 1995 to May 2001 and now holds the vice chairman
position on Yahoo!’s Board of Directors. Under his leadership as CEO and chairman, a role
he assumed in 1999, he helped build Yahoo! into a leading Internet media company with
annual net revenues of more than one billion dollars. During his tenure, BusinessWeek
named him one of “The Top 25 Executives of the Year” in 1999 and 2000. Prior to Yahoo!,
Koogle was president of Intermec Corporation, where annual sales increased nearly 50 percent
to more than $300 million during his three-year leadership. Koogle also served as corporate
vice president of Intermec’s parent company, Western Atlas Inc., a multinational information
services and technology company with revenues exceeding $2.4 billion annually.
Prior to Intermec, Koogle spent nine years with Motorola where he held a number of
executive management positions in operations and corporate venture capital. Koogle
holds a B.S. degree in mechanical engineering from the University of Virginia and M.S.
and doctorate degrees in engineering from Stanford University. Koogle has appeared
regularly as an industry expert on key business and financially-oriented broadcast
programs such as CNBC, CNN/fn, and Fox News. Koogle is also chairman of the board of
directors for AIM, the principal worldwide trade association for the automated data
collection industry.
Very good point Gordon.
But seriously -it is only another example of targeted marketing. As for the censorship it only adds the the authenticity.And if i am Easy Jet wanting to promote my new London Tel Aviv route what better place to plug myself!!!
Best thing they could do is partner up with their muslim equivalent \(if one exists) and engage in a bit of cyber debate...At least no one gets hurt and you never know, people might be a bit more of an open debate. Saves hearing what politicians have to think. We know THEIR agenda all tooo well. It's the same the world over!
Mark - 15/06/2009
Well that's the Jewish Chronicle stuffed.
Neat niche targetting, but I've spotted one major flaw with the results filtering. If ultra orthodox Jews can't have a TV in their homes, as the articles states, what about having a computer? Surely in this age of IPTV they now amount to one and the same thing. So by targetting such a niche, you end up targetting no one, 'cos without a computer, you can't search the web......
Does it close down on Saturdays and what advertisers would use it?
Jews can have a tv that is absolute rubbish!!
Comments
Mark Wilson - 15/06/2009
Ridiculous...
Alistair Kent - 15/06/2009
Why ridiculous? Targeted product targeted marketing.
Alex Margo - 15/06/2009
The problem with it is the orthodox jewish community is very insular and therefore they won't need to search for Kosher restaurants as they will know all of them any way. Likewise bridal shops, delis, synagogue... The list can go on
Martin Brass - 15/06/2009
I dont want to create a broygus here but isn't this what the web is all about? A targetted group with specific \(unmet) needs and a sense of hounour toboot! Maybe a sense of humour replacement is required. Oy!
Simon Bailey - 15/06/2009
Hilarious - I love it!
Gordon Macmillan - 15/06/2009
I wonder what Tim Koogle at Yahoo! makes of all this Koogle stuff?
Tim Koogle - Vice Chairman and Director
Tim Koogle (“TK”) was president and CEO of Yahoo! Inc. from 1995 to May 2001 and now holds the vice chairman position on Yahoo!’s Board of Directors. Under his leadership as CEO and chairman, a role he assumed in 1999, he helped build Yahoo! into a leading Internet media company with annual net revenues of more than one billion dollars. During his tenure, BusinessWeek named him one of “The Top 25 Executives of the Year” in 1999 and 2000. Prior to Yahoo!, Koogle was president of Intermec Corporation, where annual sales increased nearly 50 percent to more than $300 million during his three-year leadership. Koogle also served as corporate vice president of Intermec’s parent company, Western Atlas Inc., a multinational information services and technology company with revenues exceeding $2.4 billion annually. Prior to Intermec, Koogle spent nine years with Motorola where he held a number of executive management positions in operations and corporate venture capital. Koogle holds a B.S. degree in mechanical engineering from the University of Virginia and M.S. and doctorate degrees in engineering from Stanford University. Koogle has appeared regularly as an industry expert on key business and financially-oriented broadcast programs such as CNBC, CNN/fn, and Fox News. Koogle is also chairman of the board of directors for AIM, the principal worldwide trade association for the automated data collection industry.
Charlie Salem - 15/06/2009
Very good point Gordon. But seriously -it is only another example of targeted marketing. As for the censorship it only adds the the authenticity.And if i am Easy Jet wanting to promote my new London Tel Aviv route what better place to plug myself!!! Best thing they could do is partner up with their muslim equivalent \(if one exists) and engage in a bit of cyber debate...At least no one gets hurt and you never know, people might be a bit more of an open debate. Saves hearing what politicians have to think. We know THEIR agenda all tooo well. It's the same the world over!
Mark - 15/06/2009
Well that's the Jewish Chronicle stuffed.
Mike Page - 15/06/2009
Neat niche targetting, but I've spotted one major flaw with the results filtering. If ultra orthodox Jews can't have a TV in their homes, as the articles states, what about having a computer? Surely in this age of IPTV they now amount to one and the same thing. So by targetting such a niche, you end up targetting no one, 'cos without a computer, you can't search the web......
Mark Palmer - 15/06/2009
Does it close down on Saturdays and what advertisers would use it?
Alex Margo - 16/06/2009
Jews can have a tv that is absolute rubbish!!