Fallon lands place on Unilever roster

by Kate Nettleton, campaignlive.co.uk 18-Jun-09, 06:00

LONDON - Fallon has secured a position on the Unilever roster after being appointed to handle the company's corporate digital brand strategy.

The agency secured the business after a three-way shoot-out against Bartle Bogle Hegarty and Razorfish.

Fallon will produce an overarching strategy to reinvigorate the way Unilever behaves in the digital space. Its first task will be to reassess Unilever's main online presence, unilever.com.

In the past, Unilever's individual brands have been responsible for some significant digital campaigns, including the Cyber Lion-winning Dove "evolution" campaign, created by Ogilvy.

Following the appointment of its new global communications planning director, Babs Rangaiah, Unilever has raised its digital spend in the US from 3 per cent of its marketing budget to 15 per cent, and has signalled plans to implement similar changes in the UK.