IBM rolls out app to support Wimbledon tennis tie-up

by Alex Brownsell, marketingmagazine.co.uk 19-Jun-09, 10:15

LONDON - IBM is launching a range of smart phone applications to mark the start of Wimbledon next week.

IBM, which has partnered with the All England Lawn Tennis Club since 1990, allows tennis fans using the T-Mobile G1 handset to find out what is happening on other courts. Tennis fans can point the phone at tennis courts and will be told who is playing, and what the score is.

Points of interest throughout the Wimbledon grounds have been plotted using GPS, allowing fans to know what they are looking at. IBM is also providing a downloadable Twitter application, providing ‘tweets' from players and commentators.

The application was designed by IBM's incumbent agency, OgilvyOne, and will be available from 22 June.