Cancer Research UK taps into Spotify for Invisible Festival
LONDON - Cancer Research UK is hoping to boost donations through a virtual music event.
The Invisible Festival, which invited the charity to be its official partner, will take place on Saturday 8 August and plans to provide music through free online music site Spotify. Its website www.invisiblefestival.com will be expanded over coming weeks to include content such as confirmed artists, wrist bands, communal food and drink ideas and decorations.
As part of the festival, there will be virtual tents hosting bands; in each tent there will be a chance for festival-goers to donate to Cancer Research UK, by way of thanks for the music.
The cancer charity will also have a branded tent, which will have its own play-list as well as links to Cancer Research UK health information and events. It will also provide further opportunities for festival-goers to donate.
The festival will be promoted across social networks including Twitter, MySpace and Facebook.
Invisible Festival
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