Aviva to sponsor ITV Drama Premieres

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The campaign will air in July and aims to drive consumer awareness of Aviva's life insurance, investment, retirement and healthcare products. It will carry the straplline ‘For life's little dramas'.

The creative will show a series of life-defining moments linked to the financial products needed at various life stages. It will include Aviva branding and directs viewers to its website.

Previously Aviva has focused its marketing campaigns on motor and home insurance. The brand is planning to use further sponsorship deals to raise awareness of its entire portfolio of products.

Aviva launched a high-profile name-change campaign in December featuring A-list celebrities.