The Co-operative to re-run Bob Dylan ad

by Joe Thomas, marketingmagazine.co.uk 24-Jun-09, 08:45

LONDON - The Co-operative is to re-run its 'Good for Everyone' campaign, which features Bob Dylan's 'Blowin in the Wind' track next month.

The TV ad first aired in February and pushed the group's ethical credentials and will air for three weeks during July. The decision is the result of research which the co-op say shows that 81% agreed that it is an organisation that supports community projects and good causes.

The co-op currently has interests in food, funerals, travel, pharmacy, motors, financial services and legal services as a business. It is currently in the midst of a £1.5 billion re-branding exercise and in just over two years has refitted over two thirds of its 4,300 outlets with its new look.