Rio Ferdinand and Ricky Gervais design manbags for prostate-cancer charity

by Becky Wilkerson, marketingmagazine.co.uk 25-Jun-09, 09:40

LONDON - Ricky Gervais, Rio Ferdinand and Jade Jagger are among the celebrities who have customised manbags to raise awareness of prostate cancer. The bags have been put up for auction on eBay today to raise funds for the Prostate Cancer Charity.

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The celebrities, who also include Depeche Mode and Alan Carr as well as designers Jimmy Choo and Bruce Oldfield, were invited to design the bags for online retailer manbagcompany.com.

The auction, which can be viewed at www.manbagcompany.com/prostate-charity-auction.asp, will last for 10 days.

The Prostate Cancer Charity was set up in 1996 in response to the urgent need to increase investment in prostate cancer research and to raise awareness of the disease. It is now the UK's leading voluntary organisation working with people affected by prostate cancer.