Additional Information


Content

Habitat blames Twitter faux pas on intern

LONDON - Furnishings retailer Habitat has blamed an "overenthusiastic intern" for its attempt to use the election protests in Iran as a promotional vehicle.

Share this article

Yesterday, Habitat apologised for its promotional messages on Twitter, which also tried to ride on the back of interest in the launch of the latest Apple iPhone.

Irrelevant hashtags featured in the messages included '#mousavi', referring to an Iranian presidential candidate, and '#iphone'.

The promotion was designed to sign people up to its database with the chance to win a £1,000 gift card.

According to a Sky News Habitat's communications team said they had not authorised the messages, but they have confirmed they were not hacked.

"The hashtags were uploaded without Habitat's authorisation by an overenthusiastic intern who did not fully understand the ramifications of his actions. He is no longer associated with Habitat," a spokesman said.

Twitter users accused Habitat of spamming and its mistake was heavily retweeted on the micro blogging service. It was being touted as a case study example of what marketers should not do on Twitter.

The offending tweets have since been removed and Habitat promised to "do better for the Twitter community".

Blogs on Brand Republic:

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

RETAIL THERAPY External website

by Jonathan Staines, 22/10/2014

 

Sky hi-fi External website

by Greg Taylor, 22/10/2014

 

We need new news External website

by Grace Regan, 22/10/2014

 

5 tips for a cross-device Christmas External website

by Nimeshh Patel, 22/10/2014

 

Back to top ^