Neolane software unifies inbound and outbound offers

by Staff, Brand Republic 25-Jun-09, 14:00

LONDON - Marketing software company Neolane has brought out software that can serve customers with personalised offers across both inbound and outbound channels.

The software, called Neolane Interaction, is an option available on the company's cross-channel marketing optimisation software platform.

It is able to recommend offers to customers during customer-initiated interactions -- online, contact centre or point of sale -- and during outbound interactions such as email, direct mail and contact centre calls.

Personalisation is achieved through analysis of Neolane's single customer view of declared and inferred behaviour across channels, and allows organisations to customise offers, including up-sell and cross-sell offers, based on the most recent customer interactions whether initiated by the consumer or the company.

Stephane Dehoche, CEO at Neolane, said: "The secret to perfecting marketing campaigns is to recognise every customer and what is relevant to them, in every communication you have together, regardless of channel or whether contact is inbound or outbound.

"Neolane does exactly that. It builds and uses unified customer intelligence to allow marketers to generate automated, personalised and localised offer recommendations at the appropriate time and frequency to add value and win credibility with customers -- building loyalty and an improved lifetime value."