Earth Restoration Service launches eco short film

by Ben Bold, Brand Republic 26-Jun-09, 14:15

LONDON - Environmental charity The Earth Restoration Service has produced a short animated viral film that encourages viewers to make a contribution to restoring the environment.

The film, which features a voice-over by actress Joanna Lumley, is available to view on YouTube.

It will be broadcast between musical acts including Blur, Bruce Springsteen, Neil Young and The Killers at a series of Live Nation concerts in Hyde Park.

Festival-goers and internet users will be encouraged to make donations via text and to follow the ERS on Twitter, where the campaign is being officially launched ahead of tomorrow's (Saturday, June 26) first concert.

The film stars two characters and their starkly different gardens -- Freddie Footprint neglects his tired and polluted garden, while Harry Handprint spends his time planting seeds and his garden is lush and green.