Institute of Cancer Research debuts web campaign

by Becky Wilkerson, marketingmagazine.co.uk 29-Jun-09, 11:40

LONDON - The Institute of Cancer Research has launched a web campaign to help raise awareness of the importance of research into the disease.

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The ‘One Hundred Faces' activity, which celebrates the charity's centenary this year, features 100 pictures and stories of people who have experienced or been closely touched by cancer, and their hopes for the future. It also tells the story of advancements in cancer research, through those who have been personally affected by cancer.

The ICR's vision is to help create a world that is free from the fear of cancer as a life-threatening disease.

 

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