Air New Zealand staff strip for eye-catching safety video

by Jennifer Whitehead, Brand Republic 29-Jun-09, 15:30

LONDON - Air New Zealand is attempting to defeat plane safety video fatigue by creating a new version starring real life crew wearing only body paint to protect their modesty, which ties in with a new advertising campaign.

The video carries all the usual safety information but delivered in a tongue-in-cheek manner and with delightfully fruity Kiwi accents, reminding passengers that on a "sivin three sivin three hundred", "the nearest ixit could be behind you".

The stunt ties in with Air New Zealand's local advertising campaign which is built on the strapline "Our fares have nothing to hide".

Unfortunately for international passengers, the video is only being shown on domestic flights within New Zealand, but it can be viewed here.

Even more disappointingly, anyone hoping for a glimpse of a pert hostess's bosom or hunky pilot buttocks should be warned that strategically placed seatbelts and chairs mean that the video is strictly G-rated.

Comments

jim ferron - 01/07/2009

The script started off with a funny idea - then preceded to cover it up again. Surely there should have been at least some perve factor, instead it's hardly noticeable that they're wearing only body paint.