Pedigree launches online lead-generation Puppy Care campaign

by Fiona Ramsay, marketingmagazine.co.uk 30-Jun-09, 12:53

Pedigree, the UK's leading pet brand, has launched a digital marketing campaign aimed at generating new customer sales.

Pedigree has appointed Clash-Media to design an online lead generation campaign to promote a new Puppy Care Guide, offering puppy owners offers and regular money off coupons to encourage repeat purchases.

Pedigree is aiming for 40,000 new consumer leads over an 11 month period. The campaign will span over 500 websites to host the campaigns and collect leads.