Pedigree launches online lead-generation Puppy Care campaign
Pedigree, the UK's leading pet brand, has launched a digital marketing campaign aimed at generating new customer sales.
Pedigree has appointed Clash-Media to design an online lead generation campaign to promote a new Puppy Care Guide, offering puppy owners offers and regular money off coupons to encourage repeat purchases.
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Pedigree is aiming for 40,000 new consumer leads over an 11 month period. The campaign will span over 500 websites to host the campaigns and collect leads.
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