BAA begins review of airport-advertising contract
LONDON - BAA will kick off the tendering for its airport advertising-sales contract on 20 July, following the termination of its existing £500m advertising arrangement with JCDecaux Airports earlier this year.
The tender spans all BBA airports and Heathrow Express. BAA airports are Gatwick, Heathrow, Standsted, Southampton, Gatwick, Aberdeen, Glasgow and Edinburgh.
Media owners may pitch for one or more airports and Heathrow Express as combined or separate entities.
The pitch will span all outdoor, on-site TV, promotional, experiential and sponsorship activity.
The new contract, the duration of which is negotiable, commences in May 2010.
Media owners will be able to register their interest in the new contract from Monday week. The successful company or companies will be notified before the close of the year.
JCDecaux Airports ended its deal with BAA in April, seven years ahead of schedule.
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