The Department for Children, Schools and Families seeks media agency for alcohol task

by Joe Thomas, marketingmagazine.co.uk 06-Jul-09, 15:30

LONDON - The Department for Children, Schools and Families (DCSF) is searching for a media planning agency to develop a campaign strategy as part of its Youth Alcohol Action Plan.

The COI, which is handling the pitch, has invited MGOMD, Starcom MediaVest and Naked to pitch for the account.

The campaign aims to influence the attitudes and behaviour of children, young people and their parents and carers, toward alcohol.

The DCSF campaign will support existing Department of Health and Home Office campaigns. Last month VCCP created a viral for the Home Office which targeted 18-24 year olds, in an attempt to change drinking behaviour, as part of the government's Know Your Limits campaign.