Starbucks signs deal with The Prince's Trust ahead of book launch
LONDON - Starbucks has struck a five-year partnership with youth charity The Prince's Trust as part of its corporate social responsibility programme.
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A book, which is sponsored by Starbucks, will be sold in the coffee shops to raise funds for the charity from 10 July. It will be supported by an in-store campaign.
‘Inspired* by music' features celebrities including Al Pacino, Boris Johnson, Take That and Sharon Osbourne, and young people, sharing stories of the songs which have most inspired them. All profits from the sale of the book will be donated to The Prince's Trust.
From this month, Starbucks will also provide work placements for young people in its stores, and encourage other businesses to do the same in their local communities.
Its five-year commitment to The Prince's Trust will sit alongside Starbucks' tie with the National Literacy Trust, which has run since 2001.
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