Christian Aid mounts anti-poverty campaign
LONDON - Christian Aid has launched a fresh ad campaign to support its vision that poverty can be eradicated. It aims to stimulate debate and invite people to take action to help bring about political change.
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The activity called ‘Poverty Over' breaks today on static and digital billboards in commuting and other high-impact sites. It will be followed by press, online and further outdoor work on 20 July. Other advertising activity is planned for strategic times during the rest of the year.
The ads direct people to the Christian Aid website where they can add their voice and get involved in the drive to end poverty.
The campaign has been developed by Beattie McGuinness Bungay and is the agency's first work for the charity since it was appointed in December.
It coincides with the introduction of fresh brand positioning for the charity. Developed by design consultancy Johnson Banks it retains Christian Aid's red arrow-shaped logo but introduces the colour orange.
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