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Vue Entertainment hires Travelodge marketer Daniel Heale
LONDON - Vue Entertainment has named Daniel Heale to the newly-created post of head of marketing, reporting into Mark de Quervain, sales and marketing director of the cinema company.
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Heale joins from Travelodge Hotels where he was director of marketing and sales. Prior to this he was head of media and marketing for The National Lottery at Camelot Group.
In his new role Heale will lead a team of eight including the recently-appointed digital and CRM manager, Alexander Montuschi, who joined from Lastminute.com. He will oversee the marketing strategy for Vue special screenings including Over 18s, Mystery Movies and Superior Seating.
As part of the job he will manage the roll-out of RealD 3D systems across an additional 31 Vue cinemas, while also responsible for e-commerce, CRM, in cinema merchandising, marketing and PR communications.
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