SEAT campaign encourages parents to have sex lives
LONDON - Volkswagen-owned car marque SEAT is launching a campaign targeting parents, promising that they can still enjoy themselves once they have children.
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The press and radio campaign, for SEAT's Altea model, carries the strapline ‘Because life shouldn't stop with a family car'. The radio ad features a mother and child awkwardly discussing why the parents are taking chocolate body paint on a picnic.
Another press ad shows a thirty-something couple running naked from their SEAT to go skinny dipping, with the line, ‘Because dirty weekends should be more than watching the kids play football'.
The activity, by Spanish ad agency Atletico, has been overseen by SEAT UK national communications manager, Rob Taylor.
SEAT
Comments
Johnny Watters - 16/07/2009
"dirty weekends should be more than watching the kids play football" Does this imply that watching kids is a dirty weekend? o_O
Kate Ritchie - 16/07/2009
I quite like this idea, although i haven't seen the executions yet. It strikes me though that a UK agency would never come up with this. I bet it works.