Fiat ties with Spotify for digital campaign
LONDON - Fiat is launching a youth-orientated digital campaign for its 500C model, aimed at users of fashion and music websites.
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The campaign, developed with media agency Mediaedge:cia, will be targeted at a trend-setting, stylish audience, with the aim of getting more young female drivers to sign up to test drives.
The Italian car manufacturer will be running ads across the welcome screens and homepages of search portals such as Yahoo and AOL, as well as running a week-long takeover of Handbag.com.
Fiat is also rolling out music-focused activity, including a tie-up with music website Spotify to develop a biggest Fiat 500C ‘feel good playlist'. This marks the first occasion that Spotify has created an official collaborative social playlist.
Fiat 500
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