Microsoft's sales slump as Google and Apple gain ground

by Fiona Ramsay, marketingmagazine.co.uk 24-Jul-09, 09:15

LONDON - Microsoft has reported a disappointing 17% slump in revenues as it was hit by competition from Google and Apple and falling demand for new computers.


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Results for the three months to June saw net profit for the period at $3.1bn (£1.9bn), down by 29% from the same period a year earlier.

Revenue came in at $13.1bn, down 17% from a year ago.

Microsoft is currently planning significant advertising activity with Wunderman for the fourth quarter, with the promotion of its new search engine Bing and the launch of operating system Windows 7 later this year.

 

Comments

PETER SCOTT-SMITH

PETER SCOTT-SMITH - 25/07/2009

It seems MS has caved-into EC demands to offer a choice of browsers to Windows 7 users. Came across this report in an interesting new marketing blog: http://moonwink.wordpress.com/

 
 
 

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