Gramophone magazine creates album preview club

by Daniel Farey-Jones, Brand Republic 24-Jul-09, 11:05

LONDON - Haymarket's classical music magazine Gramophone has launched an online service allowing subscribers to listen to selected albums ahead of their release.

The editorial team picks the albums, which can be listened to at the Gramophone Listening Room for a limited period.

The Listening Room site is hosted and co-branded by a company called TellJack, which recently launched a similar service for Classic Rock magazine.

The site features links to online retailers selling particular albums such as Amazon and the London Symphony Orchestra.

James Jolly, editor-in-chief of Gramophone, said: "The Gramophone Listening Room confirms the magazine's commitment to harnessing new technologies.

"We believe it will become an important part of music-lovers' listening and purchasing habits, and offer the record industry an exciting new way of reaching out to potential purchasers."