RBS targets business customers with new campaign
LONDON - Royal Bank of Scotland is rolling out a business-to-business campaign attempting to show how it is helping customers through the recession.
st1\:*{behavior:url(#ieooui) }
The ads, for RBS' corporate banking division, will feature case studies of businesses which have secured financing from the state-owned bank, according to reports.
RBS chief executive Stephen Hester has sent a letter to the bank's business customers, claiming that it is accepting up to 85% of credit applications and insisting RBS is ‘open for business'.
Last week, RBS appointed Publicis to its £5m recruitment advertising account, following a pitch against recruitment specialist TMP, Tequila and JWT's recruitment arm.
Comments