AB InBev reviews Budweiser and Beck's ad accounts
LONDON - AB InBev has called a review of its £5.5m Budweiser ad account and the £25m global Beck's business.
The incumbent on the UK Budweiser account is Fallon, which was appointed prior to the merger of Anheuser-Busch and InBev last year.
On the shortlist is Fallon, RKCR/Y&R, which held the account before Fallon, and DDB London, the incumbent on the global business.
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The review is being handled by the AAR.
Lowe London sparked the review when it resigned the Beck’s business following its loss of the Stella Artois account to Mother last year.
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