Celebrity Sell Out - Dominic West gets wired on Carte Noire
LONDON - Kraft coffee brand Carte Noire has brought in 'The Wire's' Dominic West to appear on its website giving readings from romantic books.
West's appears on the site along with other UK actors Greg West and Dan Stevens. The initiative is part of a £2m marketing campaign around Carte Noire target female consumers.
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Comments
Mary Cowlett - 30/07/2009
Is it celebrity sell-out if the said celebrities use the money gained from such activities to fund arts projects that otherwise would never get off the ground? I seem to remember Prunella Scales - mother of the actor Samuel West - defending her Tesco ads by explaining that she ploughed her fees into funding theatre productions and regional tours that otherwise would never happen.
Julian Hough - 31/07/2009
As Bunk would say Shhhhhhhhhhhhhheeeeeeeeeeeeeeaaaaaaaaaaaaaaatttttttttttttttttt