Britney turns Facebook fans into revenue opportunity
LONDON - Britney Spears has found a way to parlay her vast popularity on Facebook into a revenue raising opportunity by selling 'virtual gifts' for $2 (£1.20) a pop.
Britney, who has just shy of 2m fans on Facebook, has launched a range of branded gifts that can be sent between users of the social networking site.
There is one free gift available, an image of the biker's hat often worn by the singer in her stage shows.
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The rest cost 20 credits, or $2, and include a birthday cake, a picture of the schoolgirl uniform famously worn in the 'Baby One More Time' video and photos of the singer.
Amassing a vast following on Facebook or Twitter was once seen by celebrities as an end in itself -- given the possibilities for self-promotion directly to their target audiences.
But if Britney, who is currently on a world tour, can make significant revenue from her fans, other stars are sure to start paying attention, particularly those popular among teenage girls.
According to Paidcontent.org, no word is yet available as to whether Britney will be sharing revenues generated by sales of the gifts with Facebook.
Britney Facebook gifts: costing $2 each
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Comments
Amod Munga - 13/08/2009
And proving singlehandedly, that there's a sucker born every minute...
John Gallen - 13/08/2009
Virtual gifts from virtual performers.... she mimed her way through her sell out gigs in Dublin. Suckers !!
Charlie Smith - 13/08/2009
As Dire Straights so eloquently put: 'Money for nothing'
Colin Doree - 13/08/2009
She evidently doesn't care about her fans or her brand if she's prepared to exploit them by charging for what is utter tosh.
SEAN RUTTLEDGE - 13/08/2009
I want to see a Chris Crocker avatar in there, preferably a crying one, LEAVE BRITNEY ALOOOOONE !