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Reality Digital to boost social networking capabilities on Gurgle.com

LONDON - Social media outfit Reality Digital has signed a deal with parenting community Gurgle.com to introduce richer video and social networking capabilities to the site.

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The deal will initially see an integration of the Reality Digital Opus social media platform into Gurgle's existing site to provide extended user-generated content and blogging capabilities.

Gurgle.com, owned by Mothercare, attracts a core audience of young British parents, from those trying for their first child to those with children under three years old.

Pettrina Keogh, managing director at Gurgle.com, said: "The development of blogging and UGC capabilities [on Gurgle.com] is but a stepping stone for further investment in social networking technology, to benefit both users and advertisers in the near future."

The site hopes that the addition of user-generated content and social networking features will improve interaction and communication between users.

Rob Proctor, head of EMEA at Reality Digital, said: "Today's internet users converse in both text and video-based media and expect a certain set and level of communication tools in any site.

"Given Gurgle's audience, blogging and other forms of social networking are a very natural forum for these young parents to share and collaborate in.

"These new capabilities are creating an environment for parents-to-be, in which they can share the story and build up to the greatest day of their lives with friends and loved ones."

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