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Vodafone appoints OMD to media account
LONDON - Vodafone has appointed OMD to its £800m international media planning and buying account after a pitch against WPP's Team Vodafone group.
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OMD lost the telecom giant's UK account at the beginning of the year when it was moved into Carat.
It now holds not only the UK business, worth an estimated £58 million, and the company's global media account. This covers all global markets where Vodafone is a wholly-owned business.
Vodafone has also shifted its global creative ad account from BBH to Santo, the little-known Argentinean ad agency backed by WPP. However it said BBH would remain Vodafone's UK ad agency.
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