PR EUROPE: PARIS - SmithKline hires Moreau Lascombe
Moreau Lascombe GCI, headed by managing director Gilles Moreau, has been hired by SmithKline Beecham to launch a range of women’s skin care products.
Moreau Lascombe GCI, headed by managing director Gilles Moreau, has
been hired by SmithKline Beecham to launch a range of women’s skin care
products.
Lactacyd Derma shower gel, hand cream and body lotion will appear on the
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market later this year and marks a further move by SmithKline Beecham
into the skin care sector. Moreau Lascombe will handle press relations
for the launch, focusing on the general press, women’s magazines,
medical journals and pharmacists’ publications.
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