Puma iPhone app puts stripping models in the palm of your hand
LONDON - Puma has launched an iPhone app that features models who strip when the stock market falls.
Puma has launched a new app with stripping models
The free app is called Puma Index and here's how it works: when the Dow Jones goes up the models on your iPhone put their clothes on. When the Dow Jones falls they begin to strip.
If the stock exchange dips low enough the models will strip down to their Puma bodyware, a new line of clothing that has just been launched by the sports brand.
The app, which has been devised by Droga5, allows consumers to receive a 20 per cent discount at Puma stores. It has already launched on iTunes, with a web version expected to follow over the coming weeks.
Puma recently partnered with Microsoft to hype the release of Forza Motorsport 3 on the Xbox 360. The collaboration sees Puma branding appear within the Forza Motorsport 3 game worldwide and includes a series of joint marketing initiatives across Europe and North America.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Optimisation Manager / Ad & Campaign Operations Manager UCAS Up to £50,000 plus 30-days annual leave, bonus, flexible benefits & pension, London (Central), London (Greater) / Cheltenham, Gloucestershire
- Creative Production Controller (Maternity Cover) Asthma UK £34,361 - £36,169, London (Central), London (Greater)
- MARKETING MANAGER - Fashion Success Digital negotiable, London (Central), London (Greater)
- Sponsorship Manager Ball & Hoolahan £50,000 per annum, London (Central), London (Greater)
- Head of Marketing - SyFy NBC Universal Competitive, London (Greater) / London (Central), London (Greater)
- Category Development Manager - Leading FMCG Tarsh Lazare Marketing Recruitment £40K-£46K + Generous Car Allowance + Benefits Package, London (Greater)