GlaxoSmithKline overhauls Poligrip denture brand

by Amy Golding, marketingmagazine.co.uk 07-Oct-09, 17:00

LONDON - GSK Consumer Healthcare is launching umbrella branding and revamped packaging for its Poligrip range.

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The range currently includes Poligrip Ultra, Total Care and Flavour Free fixative creams and Poligrip ComfiSeal Strips as well as Wernets Ultra fixative powder and Super Wernets.

These have been renamed Poligrip Ultra Wernets and Poligrip Super Wernets.

Freshed packaging emphasises the brand's healthy mouth icon.

A new website, www.poligrip.co.uk, provides support and advice for denture users, including a denture-wearer‘s starter kit.