Act on CO2 'bed time story' by AMV BBDO

Campaign Work 09-Oct-09, 12:10

Abbott Mead Vickers has unveiled a new spot for the climate change action group Act on CO2, which will launch tonight during Coronation Street on ITV1.

The spot features a man telling his child a bed time story, but instead of the usual fairytale, the book explains what our world might look like if we don't cut our carbon emissions.

Comments

R Smith - 09/10/2009

warming homes and driving cars is something we all do and we can all cut down on, but at the end of the day this is no fairy story, it's about the kind of energy we use. Switch to green and promote electric vehicles. Let's cut down, but let's also find a sustainable, non oil, non nuclear, non coal and gas energy source right here in the UK. Switch to wind and wave. It's available now. We could be exporting it 50 years from now. A happy ending for you.

Ro J Goodwin - 09/10/2009

We've got to be careful that we don't make matters worse when coming up with alternatives for diesel such as biofuels such as palm oil and the like. "biodiesel made from UK oilseed rape produces 59% more greenhouse gas emissions than normal petroleum diesel"