Sign up now to Brand Republic's email marketing conference

by Staff, Brand Republic 16-Oct-09, 08:50

LONDON - Marketers will need to rush to take advantage of the early bird offer for Brand Republic's Email Marketing Conference 'Targeted, Attention-Grabbing Emails', due to take place in December.

Ending on the 22nd October, the conference early-bird rate allows marketers to make a saving when they book to hear senior representatives of brands from Standard Life, Topshop, Lovefilm.com, Cheapflights.co.uk and Wagamama explain how to make email marketing successful.

At the conference, Neil Minty, head of CRM at Arcadia Group, which runs retailers including Topshop, Dorothy Perkins and Miss Selfridge, will talk about the power of purchasing and behavioural insights in targetting customers via email.

Fawzia Haworth, customer retention manager at Lovefilm, will explain how compelling and relevant content is important in a successful campaign.

In addition, Craig Johnston, UK Digital Partner at Standard Life will talk about the balance that needs to be struck between design, layout & content in marketing email.

There is much more to hear and do at the conference with brands including Ticketmaster, TimeOut, Evans and Silverpop also taking part.

Full details of the event can be found at www.emailcampaignconference .com.