Burger King grills brand frontman in lie-detector test

by Elizabeth Clifford-Marsh, revolutionmagazine.com 21-Oct-09, 15:24

LONDON - Burger King has staged a 50 minute web show to prove that its brand ambassador Nascar driver Tony Stewart loves Whoppers.

The live show, which aired on Burger King's US website , saw Stewart under go a lie-detector test to find out whether or not he loves Whopper burgers.

The interactive show encouraged the audience to submit questions before it was filmed, including whether he checks out hot girls in the stands while he is racing and if he had ever cried after losing a race.

According to the lie detector test, Stewart does check out girls, he has cried after losing a race, he has not read a book in two years and, unsurprisingly, he does love Whoppers.

The show, which is available for viewing in full on Burger King's website, is the brainchild of Crispin Porter + Bogusky, which is well known for pulling web stunts for the fast food chain.

The Truth About Tony lie detector test is part of a wider campaign called Tony Stewart School of Endorsements, which features Stewart teaching other personalities, including Carrot Top on how to be effective brand ambassadors.