Bet365 forced to pull '£200 of free bets' ads

by Sarah Johnson, marketingmagazine.co.uk 28-Oct-09, 09:30

LONDON - Bet365.com has been condemned by the ASA for offering £200 of free bets for new customers in its ads without making it clear that they must stake a substantial amount of their own money first.


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The ASA noted the free bets in question were awarded in increments of £25 based on a fixed number of bets and a minimum spend by the customer.

To obtain the full £200-worth of free bets, customers were required to spend £900.

It was ruled that the ads could not appear again in their current form.

 

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