Bet365 forced to pull '£200 of free bets' ads
LONDON - Bet365.com has been condemned by the ASA for offering £200 of free bets for new customers in its ads without making it clear that they must stake a substantial amount of their own money first.
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin:0cm;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:"Times New Roman";
mso-ansi-language:#0400;
mso-fareast-language:#0400;
mso-bidi-language:#0400;}
The ASA noted the free bets in question were awarded in increments of £25 based on a fixed number of bets and a minimum spend by the customer.
To obtain the full £200-worth of free bets, customers were required to spend £900.
It was ruled that the ads could not appear again in their current form.



Comments