I-Level appoints Mead as marketing and new business director

by Arif Durrani, mediaweek.co.uk 29-Oct-09, 14:25

LONDON - I-Level Group, the digital marketing specialist, has appointed former MSN marketer Natalie Mead as group marketing and new business director.

Mead started in the role earlier this month and will be responsible for marketing and new business for both I-Level, the communications agency, and Generator Consulting, the online business effectiveness and consumer insight consultancy.

Her appointment comes as I-Level prepares to pitch for COI's £250m media buying business in conjunction with Publicis Groupe's Starcom MediaVest Group.

She brings more than 18 years' marketing experience to the role, including working with I-Level while at MSN and Microsoft.

She has also held positions at Electronic Arts, Propertyfinder.com and the start-up Autoquake.com, where she was vice-president of marketing, responsible for securing $6m in venture capital funding.