ITV renews Krypton Factor ad-funded deal
LONDON - ITV is to renew its ad-funded programming deal with technology company Sage for a second series of The Krypton Factor, which will be aired early next year.
The Krypton Factor returned to ITV's screens last year after a 13- year hiatus in ITV's biggest ad-funded programming deal to date.
ITV claims that last year's return of The Krypton Factor, hosted by GMTV presenter Ben Shephard, reached more than 18 million viewers during its run.
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The TV quiz show, originally presented by Gordon Burns, was aired for 18 years before it was culled in 1995.
The deal with Sage forms part of a campaign between the two, which looks to promote Sage's Business Brain campagin for 2010.
ITV said that last year's Krypton Factor was the first ad-funded programme to establish as a peak-time property on terrestrial television.
The news series starts in early 2010 and will against be hosted by Shephard.
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