Flash mob dances on Bondi Beach for Flip camera campaign
LONDON - A flash mob hit Sydney's Bondi Beach today, performing a dance routine for unsuspecting beachgoers as part of a promotion for the Flip MinoHD digital video camera.
The surprise performance, dubbed 'Towel Surfing', began with a chubby man in red Speedos turning his stereo on, with the volume up loud, before breaking into a dance.
As people looked on in amusement, he was joined by other 'mobbers' in staggered intervals, until over 200 were dancing a set routine to Ben Lee's 'Catch My Disease'.
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The event ended the same way as it began with the man in red Speedos dancing by himself while everyone sat back down as if nothing had happened.
It was performed as part of a promotion for the launch of the Flip MinoHD video camera.
The campaign is reminiscent of T-Mobile's 'Life's for Sharing' campaign performed at Liverpool Street Station earlier this year.
Flash mob: dancing on Bondi
Tags
- Flash mob |
- Flip |
- Digital Media |
- Field Marketing |
- Bondi Beach |
- Marketing |
- Australia |
- Other Asia-Pacific |
- Media |
- Asia Pacific |
- Advertising
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Comments
Steven Ray - 02/11/2009
When are agencies going to realise flash mobs went out of fashion after the first 'impromptu' ad? Something new please.