In Brief: Irish Food Board, The Gift Voucher Shop and the Telegraph Media Group.

by Staff, promotionsandincentives.co.uk 04-Nov-09, 11:27

LONDON - Campaign - The Irish Food Board has launched an on-pack promotion on Irish Beef packs for sale in the UK. The campaign, which was created by The Big Kick, offers top prizes of 10 luxury cookery weekends for two in Ireland. It is the first of a series of promotional campaigns to be run by the board.

Incentives – The Gift Voucher Shop has launched a new multi-store gift card ‘The One4All Card’ which targets the corporate incentives market. The card charged with up to £100 and used in 17,000 retailers including Debenhams, B&Q and Comet.

Agencies – Telegraph Media Group has appointed Space to develop an integrated campaign for The Telegraph’s weekly world edition. The campaign, dubbed ‘Best of British’, will target UK ex-pats around the world and promote the group’s Best of British Awards.

Experiential - Plenty, the household towel, is sponsoring the Invention Test at the forthcoming MasterChef LIVE event at London’s Olympia (13th – 15th November 2009). Stars of the Plenty TV adverts, Brenda and Audrey, will be demonstrating Plenty kitchen towels during the cooking tests.