Newcastle United unveils new stadium name

by Ed Kemp, marketingmagazine.co.uk 04-Nov-09, 14:50

LONDON - Newcastle United FC has announced that its stadium will now be known as the Sportsdirect.com @ St James' Park.

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The stadium will bear the name until the end of the season under the deal, which is sure to enrage many of the club's fans.

Newcastle, currently playing in the Coca-Cola Championship, will aim to get a new sponsor for next season, when the club hopes to return to the Barclays Premier League.

Comments

Martin Ballantine - 04/11/2009

Hilarious. Just hilarious.

John McCurdy - 04/11/2009

Epic Fail!

James Kent - 04/11/2009

Inspired.

Patrick Alexander - 04/11/2009

Newcastle made a huge boo boo with this one!

Chris Reed - 04/11/2009

the worst example of a misguided owner of an historic and much loved brand attempting to create a brand partnership totally against the fans wishes... http://community.brandrepublic.com/blogs/chrisreed/default.aspx

Ross Bloomfield - 05/11/2009

Wonderful - just trips off the tongue nicely.

sue turner - 05/11/2009

Sheer ignorance, driven by greed and epic stupidity. I have rarely seen such a shining example of how to alienate your customers, decimate heritage and make yourself look like a giant tit into the bargain. I ask you!