Standard Life picks Dare for digital task
LONDON - Dare has won the digital advertising account for Standard Life after a pitch against Grand Union, Digitas, and the creative and digital incumbents, VCCP and Razorfish.
Standard Life has briefed Dare to develop its online presence through a redesign of its website, digital advertising and social media.
The activity will be targeted at customers and independent financial advisers. It will span a number of its key global markets, including the UK and Canada.
ADVERTISEMENT
The development of some internal business communications is also included in the brief.
Kevin O'Shaughnessy, who joined Standard Life as the director of digital marketing in May, said: "Dare impressed us with its strategic and commercial thinking. Its sound understanding of consumer and intermediary audiences made it the ideal candidate."
Standard Life…Dare has won the digital ad account for the financial services company
Tags
Jobs
- SENIOR PRODUCTION MANAGER :: EXPERIENTIAL, Dylan*
- , Central London
- Senior User Experience Architect/Senior Interaction Designer, Sapient
- Competitive, Central London
- SEO Manager, Graphic Design
- Up to £30,000 per annum, South East England
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Fantastic Benefits, Central London
Comments